6 Go-to-Market Tips to Transform Partners into Cloud/Hybrid Models

Building a Go-to-Market Strategy to Enable Both Your Cloud and Traditional Partners

Public IT Cloud services spending will reach $98 billion in 2016, with a compound annual growth rate of 5 times the growth of the IT industry overall. However, there will always be the need for a balance between on-premise and Cloud solutions and services, and thus Cloud and hybrid partners that need their own Go-to-Market strategies.

Recruiting, onboarding and enabling partners has become more challenging than ever due to a shrinking partner base, and as a result, competition among vendors has increased. This webinar explores best practices to help you build a Go-to-Market strategy that enables both Cloud and Hybrid partners to thrive. We will share tactics to differentiate your Go-to-Market strategy for hybrid and Cloud partners and to help you create compelling value propositions for different types of partners.