MDF Infrastructure Framework: Optimize Program ROI

Provide an easy-to-use resource for channel partners to plan and execute marketing programs that doesn’t require extensive skills.

Like many channel marketers, you may have trouble substantiating the ROI from your promotional allowance investment. It’s tempting to just chalk it up to simply being a “cost of doing business.” But before you do that, make sure you have the right infrastructure in place to support your program goals. It may be that you are missing one or more key elements that could make all the difference.

In this eBook, we’ll provide a framework of 7 key solutions, including tips and key metrics which will allow you to validate your MDF investment and evolve your program.

• Access data driven insights to make informed program improvements
    
• Reveal habits of your top performing partners so you can better coach your underperforming partners
   
• Get the most out of your program spend