4 Key Guidelines for an Exceptional MDF Program
Consider the Unique Needs of Each Channel Segment
How much money does your company spend on MDF/Co-op every year? According to industry standards it’s likely more than 5% of your channel marketing budget, so it could easily be more than $1 million.
Make sure your partners are utilizing joint marketing funds with the key guidelines we’ve discovered leading MDF programs follow. In this eBook, we’ll suggest ways you can maximize funds to build a truly impactful program, by: